Preliminary Task- LIIAR Cover Analysis

LIIAR analysis
L- The image on this magazine is a posed close up. The celebrity is giving the shot a direct gaze but the glasses are hiding away his eyes to show he could be hiding something. It could also suggest his personality is laid back and shows his superior because sunglasses connote class and could suggest he is so high up that he can wear glasses inside. The main shot is focused on his ring which associates with the article on his marriage. The masthead is behind the model which also shows he is really important to the magazine, he is also the main article in there magazine. The font is bold and blue, so it emphasises, the less important articles are also in this colour so it fits in with the layout. The more important articles however are done if different colours. One is done is yellow which is bright and stands out of the full page. Another way the editors have made the font is by using capital letters which could represent the magazine to be an in your face magazine. The term swagger is a different colour and font so it emphasises the word that is different, it is an exception maybe symbolising the singer is an exception. Sunglasses also connote swag.

I-Vibe is a large growing industry, which was bought by InterMedia Partners. (Publishers running it now) ‘Vibe also publishes books on hip-hop culture’ http://en.wikipedia.org/wiki/Vibe_(magazine)

I- The ideology this magazine is trying to portray is rebellion and swag through the music industry. It shows stereotypical values of a celebrity rapper covered in bling and shades. It also conveys that the type of music and stories they choose to talk about are mostly sex due to the multiple use of the word.  Mainly talks about the celebrity’s sex and love life also. So the target audience it will be aimed at will be celebrity gossip and music lovers. Target audience shows it is aimed at a young age of 50 and under.

A-‘VIBE serves as a portal to a growing young, trendsetting, multicultural audience. The VIBE audience is comprised of trendsetting individuals passionate about music, entertainment, fashion and popculture.’ http://www.vibelifestylenetwork.com/VLN-Media-Kit-2012.pdf

R- The representation of the singer is seen as rebellious which links to the article about his divorce he is putting one of his middle fingers up which could also be representing his marriage. The articles used a strong word ‘vengeance’ which has bad connotations which could represent the singer being classed as a ‘bad boy’ to the hip hop industry. The magazine has also written a lot about sex which could represent the singer being back on the market ready for more sex. The music genre for the magazine represents gangster boys who created a messy persona for themselves and at the top of the magazine it laughs a fresh clean boy bands and calls them immature, could represent the music genre as violent and mocking.