Reader Profile

The NME reader profile suggests that this magazine is aimed at a target audience for a younger generation. This is proven by the stats list on the left hand side it shows the average reader as 24. It also shows that the population of the magazine is 69% male. The reason for this is the photos included on the reader profile are more stereotypical for men as it includes hair gel, cars, Xbox, jack Daniels, a Fred Perry polo etc. The other 31% are female readers; NME has still included photos for female target audience just not as many for example top shop and h&m. NME proves that their readers are fashionable and creative, they believe as part of the music industry they need to advertise these items as they are saying you need to have these to be part of the ‘music scene’. Another way NME proves that the magazine is aimed at a younger generation is by the technology bought by the consumers. The audience has purchased things such as digital cameras, audio equipment, consoles, including a massive 94% having the internet which is nearly all the buyers of NME magazine. This shows that only people who understand technology would be more interested in buying this magazine then people who don’t. The image at the top left of the reader profile is also there to represent the audience and consumers of NME, these are young lively people enjoying their time at a festival which represents the type of music the magazine will feature, genre: indie.