Practising Poses

Practising Poses

Practising Poses

Practising Poses

Practising Poses

Practising Poses

Practising Poses

Uses and Gratification Theory

The functionalist paradigm insists that media has powerful effects on people, exemplified by the "hypodermic needle" and "bullet theory" models, which view media as aimed at a passive audience. This model was used by practitioners from the 1920's to the 1940's, but a shift occurred during the middle of the 20th century, led by Katz and Blumber emphasizing uses and gratifications. Instead of the functionalist approach, asking what media does to people, Katz explored what people do with media.

Blumer and Katz created a theory centred around the audience and why they buy the media they do. This theory relates to the dependency theory. There are 4 reasons why the audience may buy this magazine:

(1) Diversion -- Escape from routine and problems; emotional release;

(2) Personal Relationships -- Social utility of information in conversation; substitution of media for companionship;

(3) Personal Identity or Individual Psychology -- Value reinforcement or reassurance; self-understanding, reality exploration;

(4) Surveillance -- Information about factors which might affect one, or will help one do or accomplish something.

They developed 35 needs based on the social and psychological functions of the mass media, and placed them in five categories:

(1) Cognitive needs -- Acquiring information, knowledge and understanding;

(2) Affective needs -- Emotion, pleasure, feelings;

(3) Personal integrative needs -- Credibility, stability, status;

(4) Social integrative needs -- Family and friends;

(5) Tension release needs -- Escape and diversion.

http://answers.yahoo.com/question/index?qid=20081130192005AAMVwOK

Demographics

What are demographics and why are they used?

Demographics are the statistical characteristics of human populations, such as age and income, that are used by businesses to identify markets for their goods and services. Demographics are used to identify who your customers are (now and in the future), where they live, and how likely they are to purchase the product you are selling. By studying your customers and potential customers through demographics, one can identify changing needs in the marketplace and adjust to them. For the businessperson, identifying the demographic groups that will be most interested in your product can mean the difference between success and failure. This is especially critical for the small businessperson who might have less room for error than larger companies.
http://uk.answers.yahoo.com/question/index?qid=20081103141112AA0SD4W

For example, a company that sells high-end RVs would want to know roughly how many people are at or nearing retirement age, and also what percentage of them will be able to afford the product. This information will help the company to decide how much capital to allocate to production and advertising.
http://www.investopedia.com/terms/d/demographics.asp#ixzz2NLA8PADz

 This demographics table tells us how hierarchy is divided into society. When deciding my magazine I must look at which group I would aim my target audience to. With this social grading system I can make sure my magazine provides products and story's that the certain grade can relate too. There would be no use in placing highly expensive clothes to a grade E audience aimed magazine as the consumers would not be able to afford and invest in the advertised products. However, grade E users may buy highly expensive magazines aimed at grade c1 and above because although they may not live a luxurious life they can still also read about it. Reading an expensive magazine like vogue will give them a break from their life and teach them on the higher class life even though it may not be aimed at them with pricing and content placed within the magazine. With the help of this social grading system it will help me to make the right decision on my price and content.

For my magazine I have chosen my magazine to be aimed at an age group of 16-20 year olds where it will apply to both sex. With this group of people being quite a young age group it means a lot of them will be at university, education or just starting out in the workforce therefore the audience will be in band D/E. The reason for choosing an audience of this age is because a lot of the celebrity's that are part of the RnB genre are in their 20’s so the audience will be able to relate and are more interested in celebrity's that are the same ages of them. To the male sex, women in the magazine are also seen as sexy from this genre so therefore I  will have to put young and good looking artists in order to sell the magazine. An example of a typical female celebrity found in magazines of RnB genre would be Nicki minaj.  However for females they will look at the female artists as role models. I took a mini survey to see how much this age group would pay for the magazine. From looking at results from my surveyors  it said that they would pay quite a lot for the magazine but it would have to come out monthly in order for them to be able to afford it. I also made sure to check other prices for magazines of this kind and they were all priced around £3.99, so I thought I should stick with a conventional price however feature on average 60 pages.  In my magazine I will feature tickets to live festivals in the UK that a lot of young people like to attend. Some examples will be cream fields, tomorrow land and V festival. I will do this because it will interest young readers and this audience to buy my magazine. Also with them scoring band D/E in the grading system it may be a once in  a life time opportunity with them not being able to afford tickets to these festivals with them being so expensive and with them not having a very big income from having to pay University fee’s etc. 

Photoshoot ideas

Initial ideas

 

 

 

 

 

Here are a few initial ideas that i thought about to go towards my magazine.

Expected celebritys and their style

RnB Artists on Prezi

My reader profile

After researching magazine read profiles i decided to do my own for my magazine 'deuce'.

Masthead name

The masthead I chose to use for my magazine was 'mojo'. However as i researched this masthead there was already a music magazine using this name therefore i chose to use 'deuce' Deuce is know as a 'ghetto' slang word.

Reader Profile

The NME reader profile suggests that this magazine is aimed at a target audience for a younger generation. This is proven by the stats list on the left hand side it shows the average reader as 24. It also shows that the population of the magazine is 69% male. The reason for this is the photos included on the reader profile are more stereotypical for men as it includes hair gel, cars, Xbox, jack Daniels, a Fred Perry polo etc. The other 31% are female readers; NME has still included photos for female target audience just not as many for example top shop and h&m. NME proves that their readers are fashionable and creative, they believe as part of the music industry they need to advertise these items as they are saying you need to have these to be part of the ‘music scene’. Another way NME proves that the magazine is aimed at a younger generation is by the technology bought by the consumers. The audience has purchased things such as digital cameras, audio equipment, consoles, including a massive 94% having the internet which is nearly all the buyers of NME magazine. This shows that only people who understand technology would be more interested in buying this magazine then people who don’t. The image at the top left of the reader profile is also there to represent the audience and consumers of NME, these are young lively people enjoying their time at a festival which represents the type of music the magazine will feature, genre: indie.